Ujjwal Kumar Shukla
An MBA graduate from IIT Kanpur and a Product Management professional with nearly 3 years of experience in Analytics and Marketing industry in roles including data-driven decision-making, A/B testing, product building, sales, understanding user behavior and GTM strategies. Proficient in Power BI, SQL, Jira, GA4, Klaviyo, Google Ads and Meta Ads. An avid enthusiast focused in learning the nuances of digital marketing and product management.
Experience
Phyllo Inc. (Gamkaban Software Private Limited)
Product Manager • Nov, 2024 — Present
- Utilized creator data APIs (Search, Profile Analytics, Pricing, and Publish APIs) to build marketing and verification products
- Designed and tested RESTful APIs, defining request/response structures, ensuring robust error handling and versioning
- Authored PRDs detailing API capabilities, use cases, and scalability, ensuring seamless engineering implementation
- Built and shipped "Social Screening" product from the ground up, streamlining creator vetting and background verification
- White-labeled products as rebranded and co-branded solutions, generating over $100,000 ARR with prominent clients
- Utilized Metabase (SQL) and Mixpanel to analyze user data, optimize user experience, and drive data-informed decisions
NeenOpal Intelligent Solutions Private Limited
Product Manager • May, 2023 — Nov, 2024
Successfully led global Product Development and GTM strategy for Mokkup.ai, a dashboard wireframing tool.
- Collaborated cross-functionally with Tech, Design, Content, and UI/UX teams, ensuring agile delivery of product features
- Grew user base to 50,000+ (160+ countries) with 500+ paid users in 12 months through diverse marketing channels
- Led revenue surge, escalating MRR from $10 to $4000+ in 6 months through subscription and enterprise plans
- Leveraged SQL, Power BI, SEO strategies, ATL activities, and targeted email campaigns to boost conversions and visibility
- Optimized product development process, refined roadmap based on user feedback obtained through 100+ user calls
- Achieved "Best Ease of Use" and "Best Value" recognitions on Capterra, as well as "Product of the Day" on Product Hunt
Prism Johnson Limited
Technical Coach (Senior Executive) • Jul, 2019 — Jul, 2021
- Conducted in-depth sales data analysis using SQL and Power BI, focusing on employee productivity metrics
- Expanded market share of premium cement from 11% to 27% through subtle market penetration and development tactics
- Collaborated with sales teams, utilizing Power BI dashboards to achieve a remarkable 43% increase in sales volume
- Served as Technical Coach for 50+ Marketing Technical Services employees, driving training and development
- Utilized data-driven approach to drive growth through BTL strategies in underdeveloped territories
Tiger Analytics
Analytics Consulting Intern • May, 2023 — Jun, 2023
- Analyzed data of an E-Commerce company and applied “RFM (Recency, frequency, and Monetary) Analysis” using Python
- Leveraged Power BI & Python for data analysis (EDA & RCA) to optimize product launches, promotions & discounts
- Research on “AI and ML regulations” across EU and Canada along with their impact and implementation in industries
- Received Pre-Placement Offer (PPO) for the excellent performance during the internship period
Startup Incubation and Innovation Centre - FIRST- IIT Kanpur
Marketing Consulting Intern • Dec, 2021 — Jan, 2022
- Worked at headquarters of Chhattisgarh Minor Forest Produce Federation, Raipur for their Fast-Moving Consumer Goods
- Documented root causes of problems, analyzed existing data using SQL and Power BI and proposed solutions for them
- Involved in product and brand performance, competitor analysis and dashboarding of Chhattisgarh Herbals’ products
Education
Indian Institute of Technology (IIT), Kanpur
Master of Business Administration (MBA) • 2021 — 2023
- Secured Pre-Placement Offer (PPO) from NeenOpal Inc., for the role of Product Manager, for the excellent performance during Capstone Project Internship (2023)
- Winner of Oxane Quest Season 1- A business case study competition by Oxane Partners. Also, secured Pre Placement Interview (PPI) for winning the case competition (2022)
- Received Pre-Placement Offer (PPO) from Tiger Analytics, for the role of Senior Business Analyst, for the excellent performance in Summer Internship (2022)
Batch Representative, Capstone Coordinator, DPGC Student Representative
Institute of Engineering and Technology (IET), Lucknow
B.Tech • 2015 — 2019
- Received the prestigious Award for exemplary leadership as the Student Head of the Dean Student Welfare Committee, overseeing a team of 50+ members dedicated to managing scholarships for eligible students (2019)
- Participated in the workshop on making of solar cookers organized by IIT BHU
Treasurer at State Level Art's and Cultural Fest (2018), Dean Student Welfare Coordinator (2017-19), Training and Placement Representative (2017-19), Co-Coordinator at State Level Technical, Literary and Management Fest (2018), Mentor at Parmarth-Social Club of IET Lucknow (2016-18)
Projects
Product Review and Flow Improvement
Product Management Intern • 2023
I was tasked to review the product and come up with a flow that can further be improved
Go to Market Strategy for a cloud based dashboard wireframing tool.
Product Management Intern • 2023
I was tasked to devise the GTM Strategy for a dashboard wireframing tool, Mokkup.ai.
E-Commerce Case Study Analysis
Analytics Consulting Intern • 2022
I used Python and Power BI for various steps (EDA, Market Analysis and RFM Analysis) of the case study
Due Dilligence of Metropolis Capital's Existing pool of unsecured loans
Case Study Participant • 2022
This project was mixed of Analytics and Finance knowldege, we used alternative asset management concepts along with Strategy and Analytics.
Developed a model for 'Prediction of occurance of Diabetes' using Machine Learning Algorithm- Logistic Regression
Statistical Modelling For Business Analytics course project at IIT Kanpur • 2022
Developed a model for “Prediction of occurence of Diabetes” model using Machine Learning Algorithm – Logistic Regression with Blood Pressure, Glucose, Age, Pregnecncy and insulin as independent variables and Occurance of Diabetes as dependent variable.
Product recommendations for the next purchase based on existing customer data and purchase history
Data Mining and Knowledge Discovery Course Project at IIT Kanpur • 2022
We used the data mining algorithms and concepts such as "Apriori Algorithm and Market Basket Analysis" to carry out this project.
Discount & Markdown Strategy Optimization
Analytics Consulting Intern • 2022
I used Python and Power BI for various of the case study for Discount & Markdown Strategy Optimization.
Whether OTT platforms can replace the DTH service providers in coming future?
Marketing Research Course Project at IIT Kanpur • 2022
We leveraged Marketing Research tools and concepts like Surveys and Analytical tools like SPSS to carry out this project.
Certifications
Brand and Product Management
University IE Business School by Coursera • August, 2021
Credential URLMarketing in a Digital World
University of Illinois at Urbana-Champaign by Coursera • July, 2021
Credential URLIntroduction to Data Science in Python
University of Michigan by Coursera • April, 2022
Credential URLIntroduction to Marketing
Wharton University of Pennslvania by Coursera • August, 2021
Credential URLSkills
Technical Skills and Tools
SQL, Tableau, Power BI, MS-Excel, JIRA, Asana, Klaviyo, Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, SEMrush, SPSS and Stripe
Marketing Strategy and Product Development
Product Strategy Planning & Implementation, Project Management, Product Development, Market Research, Content and Marketing strategy, Cross-Team Collaboration, Go-to-Market Strategy, Consumer Behaviour Analysis
Analytical Skills
Data Mining, Product Analytics, Hypothesis Testing, Machine Learning Algorithms and Data Driven Decision Making
Recognition
Talent of the Quarter Award
NeenOpal Intelligent Solutions Private Limited • 2023
Awarded the New talent of the quarted award for contributions made to the comcompany and the product.
National Winner - Oxane Quest Season 1
Oxane Partners • 2022
Won the National Level Business Case study competition (among more than 120+ teams) and was extended Pre Placement Interview Offer from the Company.
Runner Up in Data Spree Competition by Loyola Institute Of Business Administration.
Oxane Partners • 2022
Bagged the second position in the Data Spree Competition (a Business Analytics event) conducted by Loyola Institute Of Business Administration.
Rising Star Technical services award
Prism Johnson Limited • 2020
Awarded Rising Star Technical Services Award for consistent performance.
Outside Interests
- Poetry
- Badminton
- Playing and Watching Cricket
- Movies and Web Series
Social Links
- Github: https://ujjwalkshukla.github.io/Resume/
- LinkedIn: https://www.linkedin.com/in/ujjwalkumarshukla/